The Next Net - LinkedIn

Business 2.0 magazine published on its March cover the 25 hot startups to watch. It struck me that LinkedIn was not included in the top 25, as I think they will probably be 2007's most important web 2.0 application.

Here is the thing. Most web applications need only one thing, and one thing only to become great. Much like Google owns search, Flickr owns pictures and Youtube owns Video. Well, LinkedIn owns the people, who are what make it all happen. Or at least business people.

In any information system or application, there is always a bit of information to which all others are attached. In a CRM system for example, the basic input is having client accounts, that is to what you associate contacts and proposals. LinkedIn has the people, which is the piece of information to which everything is attached. The have begnu creating functionalities to "attach" certain things, like other people, answers, recommendations, but it can really be taken further.

LinkedIn is in a unique position to become the next killer app, because it can work as a hub to which all other apps. are attached. But they should be more concerned with linking the LinkedIn profiles with other things such as:

• Showing on your linkedIn profile the number of pictures you have on Flickr.
• Showing on your profile the amount of money you´ve contributed through Kiva.
• Showing on your profile Squidoo lenses that you´ve created
• Showing on your profile the [Lulu] books you have published
• Showing on your profile a map of places you have been (WAYN comes to mind)
• etc...

These could be attached through Widgets (what web 2.0 app. doesn't use widgets?)

The key thing here is that LinkedIn should focus on keeping and expanding the people, not the functionalities. The "people" functionality is more than enough, it simply needs to create a way to tap into other apps and make the profile more visible - by showing other bits of information (pics, kiva contributions, etc...) that people own.