Gibbs Aquada and The World

You probably read the post on Middle East Mega Projects a few days ago. In my view, the most amazing of all is The World - the global map of man made islands. For several years now dredging has been performed and the islands are taking form.

So, I imagine the owners of The World islands will have boat transportation... well, what if there was another alternative? This could be an opportunity for the Gibbs Aquada.

"The Aquada is a revolutionary showcase of High Speed Amphibian (HSA) technology.  Simply press a button and drive into the water. The wheels automatically rise and as you press the accelerator nearly a tonne of thrust pushes the Aquada onto the plane. The whole process takes less than 12 seconds. The Aquada can plane at over 30mph. Entry to the water is via beach, boat ramp, slipway or directly from the water's edge." Source: www.gibbstech.com

So I have a few ideas around this:

• Gibbs could pitch the Aquada to island owners, including resort owners that could have a fleet of Aquadas. Much like the Burj Al Arab has a fleet of Rolls Royces.
• People could "take a drive" to Dubai, that is by using the same vehicle for sea and land transportation.
• This is good for business.... just one assett to maintain, instead of car and boat. Downside is no ego flashing to see who has the biggest yacht!
• This is all about the experience! Nothing like saying you rode a sea-land car, very remarkable, exactly the type of thing you would comment on.
• If the range is a bit to far, perhaps Gibbs should consider retrofitting some Aquadas to suit the waters or withstand hot conditions like those in Dubai.
• Gibbs could build the "Aquada Waterway", delimited by buoys, and let someone handle the advertising space on the buoys. Waterway could stretch from the beach to The World islands
• Oh yeah... this also applies to The Palm Jumeirah, those owners could also own aquadas.

Experiences will come from the middle east. A new kind of car requires a new kind of thinking. This could be mainstream in an experience economy vs. being luxury in a traditional economy.