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March 16, 2007

My Multilingual Project

BpimultilanguageI am currently working on an interesting project. Interesting because it involves a Chinese company, an Indian Company and a Colombian Company. It couldn't get more diverse.

This is the project logo and project name in order to market the project internally. We decided to do it in three languages (English, Hindi, Chinese) to show the cultural impact and the need to communicate. English is the common project language for all stakeholders.

We are also getting the people to learn to write the project name and company name in all languages.

Several lessons from this:

  • We need to be prepared to accept that different cultures and diversity brings new ideas.
  • Diversity brings change. The need to change also comes from bringing in new people who challenge the conventional way of thinking.
  • A lot of change initiative problems are linked to communication, it is important to address the communication limits in a culturally diverse atmosphere.
  • People need to be engaged instead of informed. Getting people to learn to write a few characters is part of creating an experience instead of delivering a project.
  • Speaking Chinese as a basic business competency is only a matter of time, and change readiness on the side of the corporate world.

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