Making the Gootube awards the new oscars

The Internet over time has proven the difference between most well designed, well built, etc.. and most widely used applications. This is a notion from way at the beginning when we were told (Michael Porter) that what mattered wasn't the technology, it was the use given to it.

The Youtube awards are the formal milestone that is testament to that affirmation. Video is a global phenomenon, so much that it warrants a complete award ceremony. It is most viewed videos and that is not exactly related to best filmed, directed, profuced, etc...

I had an idea to make the Oscar's more like the World Cup of soccer. Make it a truly global event. I doubt it will happen, no point in trying to change a 70+ year old legacy award show. They won't decide to change until it is to late.

But Google and Youtube can innovate here. Perhaps they can make the Video Awards a global event. Something massive. Something that is held annually across borders, in several countries and with several categories - expanded beyond those that exist now. It would draw millions of virwes, just what the Oscar's needsa. The post on the Oscar's might be insightful, and innovative if put into practice by an innovative company.