Apple TV - Quicktime - Youtube - Bollywood

Apple is out to change the movie business as it seems. Both through their software (itunes) and hardware (appletv). Part of getting people to use Apple TV and let apple grab the market, will have to do with the same two critical success factors that got people to use the ipod. Those are software and content.

Software

• The more I think about it, itunes (reads tunes you know) shouldn't have flicks.
• The software should be iflicks and be a new tab, new piece, etc... or simply be a souped up version of quicktime. Why is the quicktime offering (which delivers movies) not aligned with the appletv-video content initiative?
• Quicktime could be a movie library, the same way itunes is a music library.
• Let video sites use some Apple web services to promote their content on the software.
• Let it have a powerful search engine... what about "search inside the movie"?

Content

• Go global... not just US. How feasable is it to get Bollywood movies or Chinese/Hong Kong movies on board? There is a lot of content there. Perhaps create a geo-reference of where movies come from.
• Let people upload movies, much like Youtube lets people upload video. Host an "Apple Oscars" ceremony handing out awards.
• Link Youtube in there. Get Youtube to deliver a Tubefeed, which via xml lets quicktime (or iflicks) know the latest and greatest. Its podcasts for video... or videocasts -duh. They could just be videocasts, but they could come from youtube mass users, specialized users, etc...
• Use a "meme" approach to crate a new Pixar hit. Post the script online and let people work out scenes with common characters. Pick the best scenes.

There are endless possibilities, but it seems to me that the more they try to fit the round peg in the square hole (the movies into music software) the more it limits them from expanding the offering.