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February 26, 2007

Turning the Oscars into the World Cup

Oscar2_1Why aren't the Oscars more like the World cup? Every year, the hottest filmmakers and artists gather in the same place to receive the same type of award. It is a great tradition, and Hollywood is a diverse, entertaining and representative business.

But the Oscars have maintained a sort of "status quo", where the most change you are likely to see is the shows host and the haute coutoure worn by actors and actresses alike. So I wonder, what prevents the Oscars from being more like the world cup? From being global and turning the hollywood "brand" into something that is

  • Oscar hosting cities should have a competition to be the host city - this should be a global event. Why are countries not competing to attract superstars? They compete to attract star athletes...
  • Oscar nominated actors should travel to that city - it gives them global exposure, global reach, a worldly sense, and a broader audience. People would flock to see hit actors and actresses.
  • Locations could be more exotic. The Kodak theatre is interesting, but Dubai, Shanghai, Buenos Aires, Rio de Janeiro, Bangkok, Moscow, Sydney, Hong Kong and others hold equally interesting places. How about setting up the whole Red Square in Moscow? or having the venue in the Forbidden City?
  • The Oscars should be simultaneously translated into several languages during the transmission. They probably are, but that is if the country broadcasts the event - and that depends on global viewership.
  • The Oscars need interaction! They need to consider some sort of watcher input throughout the show, they need to enable global online voting or local SMS message voting for some purpose. How about having a "people's award", where a specific film - other independent films for example are chosen in real time by the people?. They could learn something from reality TV.
  • The Oscars need Youtube to have a new category. Best viral internet film... perhaps this could be voted by the people as mentioned before.
  • The Oscars need more distribution. They need Apple Computer to set up an Oscar store the day after in order to pre-purchase the movie, purchase the Soundtrack, purchase outtakes or other material.
  • The Oscars need Apple Computer to build an "Oscar Long Tail" of digital content that can be bought and downloaded. That would be to purchase historic movies, historic scenes, etc... They are digging up the past during the presentation, and that means Long Tail dollars.
  • The Oscars need to contribute! They need to donate part of the proceeds from the show night to a local charity for different initiatives. They could be building great rapport with all of the hosting countries.
  • The Oscars need Google Earth to [satellite] photograph the venue each night to keep a historic record of what the sky looked like. They could use Lasers to paint a global space message for example or create something remarkable.
  • Some of the ad dollars could go to helping some invites that "can´t make it " by subsidizing flying - perhaps they could make up for it with viewer volume.

Tradition is great. Tradition does not mean that you cannot innovate and adjust to change sought by audiences and global connectivity on a social and technological level. I watched the Oscars last night and saw the same thing as before, so perhaps they are getting the same result as before.

Hollywood is a huge export with a huge fan base. So is soccer. But soccer is global, they understand the power of a global connection and going out to seek world audiences. Perhaps it is time for the Oscars to do the same.

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